Social Impact Design
I was tasked to build a social-issue campaign with a gimmick that earns attention. The challenge with fast-fashion advocacy is that the audience already half-knows the truth — child labor, environmental destruction, sweatshop conditions — and has gone numb to the standard guilt-driven imagery. Another shock-photo campaign would slide off the same audience that ignored the last ten.
I built it around a tonal trick: laugh first, feel guilty second. The visuals look like normal fast-fashion advertising — cheap, shiny, aspirational — but each one slides a real fact in where the price tag should be. Guilty laughter is stickier than righteous anger. The audience repeats the joke; the fact rides along.
Environmental Impact Design
In Spring 2025, as part of a coursework assignment, I created an advertisement addressing a global issue using an attention-grabbing gimmick to engage viewers. Focusing on environmental concerns, I targeted Coca-Cola's role in plastic pollution, incorporating deliberate shock value to drive impact. The goal was to craft a provocative ad that highlights the consequences of single-use plastics through stark visuals and messaging—balancing brand critique with urgent calls to action. This project enhanced my skills in persuasive visual communication, conceptual storytelling, audience engagement tactics, and designing for social impact.
