Social Impact Design
Coca-Cola's name appears on more plastic pollution than any other brand. The challenge: critique a beloved brand without becoming background noise. I treated the iconic red and the bottle silhouette as the carriers — the same visual language that sells the product, redirected to indict it. The headline 'Taste the plastic' uses the brand's own marketing grammar of taste against itself. Stark, three-color execution; no shock photography; one line of copy doing the work that a wall of statistics couldn't.
I built it around a tonal trick: laugh first, feel guilty second. The visuals look like normal fast-fashion advertising — cheap, shiny, aspirational — but each one slides a real fact in where the price tag should be. Guilty laughter is stickier than righteous anger. The audience repeats the joke; the fact rides along.
Environmental Impact Design
In Spring 2025, as part of a coursework assignment, I created an advertisement addressing a global issue using an attention-grabbing gimmick to engage viewers. Focusing on environmental concerns, I targeted Coca-Cola's role in plastic pollution, incorporating deliberate shock value to drive impact. The goal was to craft a provocative ad that highlights the consequences of single-use plastics through stark visuals and messaging—balancing brand critique with urgent calls to action. This project enhanced my skills in persuasive visual communication, conceptual storytelling, audience engagement tactics, and designing for social impact.
